Business depends on prospects retaining what they hear and acting on it. Humans are hardwired for stories. Information shared in a business storytelling or narrative format is easier to remember and more likely to reach the emotions of the listener, which makes it more likely that they will take action.

Corporate workers and C-Suite Professionals do their share of speaking and presenting. Storytelling workshops can help such a person get the most results for their time spent talking. There are plenty of speakers that aren’t that good at it, so someone that has had workshop storytelling training will stand out and be the one that people look forward to hearing.

That would be that the storyteller remains authentic. With all the ways that a story can be told, the common thread of all successful moments of storytelling is authenticity. People connect with stories, but they also connect with genuine people. Give them both.

Use A Clear And Simple Structure: Your story doesn’t need to be complicated. Tried and true models, such as the hero’s journey, will organize your story and make it easy to follow.

Personalize The Impersonal: You might have a great product or service and your company vision might be grand, but fit it into the frame of actual human experience. Tell the story of what made you form the company. Tell an experience of someone inside or outside the company that had a transformational moment because of the company or its services.

Use Humor: There’s room to laugh, and chances are that your audience wants to.