After our vision work, your speechwriter or copywriter will assemble it all into the structure of a compelling talk. We’ll then send you a detailed outline to review, revise, and fill in as needed. This step is crucial: it’s our chance to ensure the talk has everything it should. We’ll be leaning on you to supply the necessary details and stories (since you’re the only one who’s got them!). You can provide those however you’d like: bullet points, stream-of-consciousness Word docs, haiku, audio notes, a phone call.. whatever is easiest and stress-free for you!

Remember, there’s no need for you to say anything well at this point. Eloquence is optional here (since that’s what you’re paying us for!)… our first aim is to make sure we’re saying everything that needs to be said.

And because we’ll use the outline to write the speech itself, now’s the time to get it right: we can always restructure the talk later, but once we’ve agreed on the outline and we’ve produced a couple of drafts, it gets expensive to overhaul the core of the talk. In sum, the outline is our moment to capture your vision. Everything afterward will be about capturing your voice.